kit your team

a short-form documentary on russell & ciara wilson, and the story we wear.

3brand × amazon · director · concept, direction & creative strategy

the film brief
celebrity partnership arrived without a defined brief. russell wilson's 3brand and amazon's merch on demand program were coming together to launch customizable jerseys — but the creative thesis, narrative frame and film treatment had not been scoped. artis was asked to author them.

the idea
the jersey is a story of where you come from. shoot it accordingly. the home is where identity is made; the jersey is how that identity travels outside the home. structure the film around that thesis — observational family moments inside the wilson home, cut against a sit-down with russell and ciara reflecting on what the jersey has meant across their careers, their kids and their business. close with a live customization walkthrough on the 3brand storefront: the story we wear, made at home.

credits:

• director - krista s. artis

• dp - stephen michael simon

• sr. producer - shelby hennessee

• producer - lauren carnes

• producer assistant - mel dorantes

• 1st ac - nile garcia

• dit/vtr - raleigh capozzalo

• gaffer - kelly ortiz

• grip - victoria kostova

• sound - ben lehoullier

• photographer - nick eucker

• photographer assistant - james yarusinsky

• wardrobe - bianca zanders

• prop stylist - brooke deonarine

• bts videographer - denis dufresne

• bts videographer - nick eucker