kit your team

a short-form documentary on russell & ciara wilson, and the story we wear.

amazon x 3brand · director

the film
shot entirely on location. observational family moments — jerseys laid out, kids getting ready — cut against a sit-down with russell and ciara reflecting on what the jersey has meant across their careers, their kids and their business. a live customization walkthrough on the 3brand storefront closes the loop: the story we wear, made at home.

the work behind it
artis’ directorial debut. written, directed and delivered when the location changed 48 hours out.