four sports, four visual languages — a still life system for merch on demand × 3brand

amazon × 3brand · creative direction · still life campaign

the brief - amazon's merch on demand team partnered with 3brand — independent brand founded by Russell and Ciara Wilson — to launch a custom jersey program across basketball, soccer, flag football and baseball. still life imagery was needed that honored 3brand, sold the customization story and to hold up across the brands storefront, PDP, paid and social.

the concept - customization is usually sold as a feature — build it, buy it. the work reframes it as aspirational by treating each jersey as a cultural object rather than a configurable product. one brief, four visual languages: each sport translated into a distinct register, with the custom jersey as the through-line and the storytelling shifting per sport. each direction was authored top-to-bottom — tagline, tonal description, casting of props, lighting, set treatment.

the output - deployed across the 3brand amazon storefront, PDP, paid media, and social. performance details remain confidential; the program continues to expand.